Some copywriting takeaways: Hubspot’s 2023 marketing strategy & trends report

Research and data are SUPER DUPER important for effective marketing and, therefore, copywriting.

That’s why I get excited for any detailed analyses from reputable sources.

So when the Hubspot Blog released a pot of gold, yet again - their Marketing Strategy and Trends Report for 2023 - I poured through their findings, which covered everything from top trends to social media marketing, challenges, and more.

I’m not going to spoil the whole report because the Hubspot team put loads of work into their analysis and everyone should read it for themselves. But, here are a few of my key takeaways for copywriters:

1. SEO matters

Web SEO is still a super valuable strategy with a great ROI, so SEO knowledge is incredibly important. Copywriters should leverage SEO tactics when writing general website copy and blog content.

If you’re a copywriter without SEO training, take an available training (p.s. some of them are free!).

2. Brand voice and values are assets

AI is a great tool for certain things, like research, brainstorming, and more. But one thing that AI is currently not great at is producing content or copy that develops and highlights human voice or values.

This is where good copywriters come in. When writing for brands, continue defining and infusing unique values and voice into your copy, in order to better resonate with audiences.

3. Research, research, research

Data is helping to guide our decisions. It’ll continue to do so.

Don’t assume you know everything (after all, you know what they say about assuming…). Research audiences, trends, data, competition, and more to write the most effective copy possible.

4. Get into social media copywriting

Marketing through social media is BIG, which means that social media copywriting is also BIG.

With so many marketing teams turning to Instagram, TikTok, and more, learning how to write social media copy can make you a more marketable and valuable copywriter.

Final thoughts

There’s a whole lot more to Hubspot’s report, and while I like to think I write quality articles, this short piece is only my personal take on a few key points. So, I highly encourage you to head on over to the report and read it for yourself.

Thanks for reading,

Megan