If your copy isn’t converting, you may need to inject some more empathy into it. Empathetic language, which connects with audiences in meaningful and memorable ways, is an important part of copy that converts. Here’s why (plus how you can do it).

Sustainability is all the rage in brand messaging nowadays - and with good reason. But, in most cases, basing all your messaging on eco-conscious values can be a huge mistake.

For your content to be effective, it needs to target the right folks at the right time with the right type of info. Read on to learn how to attract leads in the awareness stage of the buyer’s journey with content.

Case studies combine 3 powerful influencers into 1 tool. If you’re wondering if your brand can benefit from a case study, chances are, it can. Read on to learn about what case studies are and how they help businesses.

Taglines and headlines are essential for strong copy and marketing, but I’ll be the first to admit they’re a bit confusing sometimes. Understand the difference and up your branding game with this explanation.

We have an innate tendency to follow, trust, and listen to perceived “authorities”. Lucky for us, authority is something a brand can (and should) build. Here’s how.

I recently read through the Hubspot Blog’s Marketing Strategy and Trends Report for 2023, and you should too! Here are a few of my key takeaways for copywriters.

So, you need a freelance copywriter, but you have no clue where to start. Follow these basic steps to find a great freelance copywriter who will accomplish your goals and then some.

A freelance copywriter works with companies as a contractor. Why would you hire one? Read on to find out.

We’re talking about infusing relatability into your messaging. It starts with knowing your audience, and (if done well) ends with better engagement and more conversions.

From testimonials to case studies, social proof is a simple and effective strategy to help persuade your audience to take action. Read on for the scoop on social proof and how to use it in your copy.

Self-deprecating humor may have the opposite of an intended effect. Tread carefully.

A call-to-action (CTA) calls your audience to—you guessed it—take action on your website. Don’t make the mistake of forgetting to include at least one.

Blogging isn’t just for the travel junkies and home chefs! When done well, a blog can increase website traffic, leads, and conversions. For real.

Storytelling can be a valuable tool in effectively communicating your message. Here’s what I mean.

Effective web copy is all about your target audience’s needs, wants, and behaviors. What value are you bringing to them?

Copywrite? Copyright?

Here’s a quick overview of copywriting and why it really, really matters.

When leveraging social proof, think of your audience’s peers.