What is a freelance copywriter?
A freelance copywriter writes copy for businesses as a contractor.
Let’s cut right to the chase and break down what that means.
What is copy?
Copy refers to the words that persuade or drive action. You see copy in website pages, advertisements, email campaigns, SEO blog posts and more. Good copy is strategic and plays a massive role in generating and nurturing leads, driving conversions, and establishing brand messaging and authority.
Copy is more than just words. That’s why there are experts — aka: copywriters — who specialize in choosing the most effective words to get results.
*If you want more info, check out this explanation of what copywriting is and why business need it.
What does a freelance copywriter do?
A freelance copywriter writes copy for a business on a project or hourly basis. They are not on salary as an employee, and the amount of time they devote to a business depends on what that business needs (and what the copywriter agrees to).
Some freelance copywriters specialize in only one type of copy — like website copy, email copy, or SEO copy — while others take a more all-around approach.
Freelancer copywriters can collaborate with a team and attend various meetings, or they can take a more independent role when working with a company.
In addition, some freelancers will have a “retainer” role with clients, which means they have a set amount of weekly or monthly work with a long-term outlook. Other times, they might just work on a one-off project or fulfill sporadic needs.
The scope and terms of a contract completely depend on a company’s needs and their unique agreement with a freelancer.
Why should I hire a freelance copywriter?
Sometimes, a freelance copywriter is a better fit than a full-time salaried copywriter. Here are some situations where a freelancer might be your best option:
You need good copywriting but don’t have enough consistent work to justify a full-time salary (you want to SAVE MONEY).
You want your team to focus on what they’re good at, instead of spreading themselves thin as they try to learn to write good copy.
You want to save time by letting someone else figure out how to word things.
You need an all-around word whiz.
You need someone to edit your current copy.
You want to see better engagement and results from your website, email campaigns, blog content, or advertisements.
You’re launching a new product or service and need a hand strengthening your sales funnel and writing effective materials.
TL;DR
A copywriter is your expert at strategic wording. They can specialize in one type of copywriting or write various kinds of copy.
A freelance copywriter works with a company on a contract basis, doing one-off projects or retainer (regular) work.
A freelance copywriter can save you time and money, help your teams focus on what they’re good at, and get serious results.
Interested in working with a freelance copywriter? Let’s chat!
Best,
Megan
